Quick tip: “The 7 Secrets to Make Meetings Less Awful” – FastCompany.com

I contend that many more than seven such secrets exist, but these reasonable considerations pair nicely with today’s average attention span. Meetings are evil, sure. But at least we don’t have to sit in a baseball stadium for hours upon hours listening to the boss man and occasionally watching him crank out a few home runs to wake us up mid speech. Those poor folks probably didn’t get even one pizza.

Clear, concise communication will save everyone time (and money). And for any meeting even remotely creative, step away – literally – from the square table. The square table is the epitome of “the box” and it sucks in whatever fragments of your imagination that have not already been consumed by the overhead fluorescents.

What are your secrets to more effective meetings?

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It’s a major holiday weekend, hypothetically, with the holiday falling on Monday. As a brand or brand representative, do you wish your audience a “Happy ‘x’ Day” on Friday, make no mention until the day of, or both?

For our part and the brands we represent, we like to get it out of the way early, and make it engaging and heartfelt, but hitting on these general points. “Traveling? What’s your destination? Safe travels. Remember what the day is about,” in this case.

In our view, that lets the audience see your message early while they’re actively checking their profiles to find out what their friends are doing that weekend.

On the holiday itself, you, your brand, and your audience can focus on enjoying the day, getting home, and preparing for the new work week.

We don’t take a hard line on this. In our opinion, either approach – lead in and day of – are perfectly acceptable.

Promoting the brand on both days, unless you’re an auto dealership or a furniture store, essentially a b-to-c, running a weekend sale or contest for example, we think is a bit of overkill. Again, that’s just our opinion.

What say you, brand reps? We are eager to hear your thoughts!

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New clients page!

March 9, 2013

For our 2-year anniversary, we gave ourselves a brand new client page! Our consulting services executed so far include full-on integrated marketing plans, branding and awareness, online community management, creation of sales presentations for global companies, ghost/guest blogging for the C suites, social media marketing strategy, case studies, newsletters, several website overhauls completed and in […]

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Social media account management

March 9, 2013

Here’s some sound advice from a friend in the trenches — with a few thoughts of my own in the comments — regarding effective management of corporate social media passwords. I’ll be writing more about related topics in the future. In the meantime, leave a comment and let us know how you’ve overcome some of […]

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Lance Armstrong’s Livestrong #Fail

October 23, 2012

The International Cycling Union (UCI) handed down its ruling yesterday. It stripped Lance Armstrong of his seven Tour de France titles. To think this was unexpected is to think that hot dogs are 100% all beef. This was in addition to the US Anti-Doping Agency’s announcement banning Lance from competition for life. Plenty of scenarios […]

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SOPA and the aftermath of an internet protest

January 26, 2012

Last Wednesday, the much-anticipated anti-SOPA internet blackout unfolded with hits and misses. Throughout the day, most of the sponsors of the Stop Online Piracy Act (SOPA) and the Protect Intellectual Property Act (PIPA) bailed. In the end, both bills were temporarily withdrawn, and Congressional support swung fairly decisively in the direction of freedom of idea […]

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Hello and Goodbye

January 23, 2012

We will be going dark at midnight in support of the anti-SOPA (and PIPA) protest. Easy for us to do as we’ve just launched, I know, but Surefoot Communications will participate in any effort to oppose freedom on the Internet. For the record, we do not support or endorse piracy. Instead, we oppose blanket legislation […]

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Off and Running

January 23, 2012

Hi there, folks. Thanks for finding our tiny corner of the virtual universe. We preach a lot about branding when our own has taken a backseat to client work going on 11 months now. Fellow entrepreneurs confirm that this is not abnormal so, whew! We’ve got six blog posts in the various stages of awesome […]

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