We immersed ourselves in new media by choice in the past four years. We love it; it’s exciting; it changes rapidly. By trade our bread and butter over the last 16 years has been business communications for corporations and non-profits. You can read more about our experience here. Serving mostly in communications, marketing, web and consulting roles for large and small organizations, we’ve learned to quickly identify the voice of a brand.
We live and breathe content whether creating, consuming or interpreting. Also, we proudly admit to being process fanatics. In a chicken-and-egg scenario with a positive outcome no matter our point of view, we have benefited from our professional opportunities synching with our personal aptitudes. Our long and varied writing experience falls neatly into these categories:
- General Business Communications. Do you need compelling copy for an important sales presentation? A customer case study perhaps? Maybe it’s a product datasheet you can hand out at the next trade show or a four-page recruiting brochure to have on hand at the next career fair. Perhaps you’re just scratching your head after your 18th revision of that all-important company picnic announcement. We can help.
- Copywriting for the Web. Entire writing disciplines have emerged for specific audiences and platforms. Writing for the Internet and/or mobile continues this trend. Attention spans have decreased. Your opportunity to make an impression decreases with each new killer app. We target your audience. We keep your message concise.
- Proposal Development. What processes do you have in place to handle the sales communications channel? What do you have in writing that a customer panel can mark up, dog ear and pass to the left or right in an evaluation of you and your competition? We’ve been there. We know the proposal process inside out. We design templates. We educate sales teams on using those templates. We understand key messaging, win themes, black hat reviews and all the intricacies of creating winning proposals. If you’re just starting out and don’t yet have your systems and tools in place, act now to stay ahead of the game. If you’re established but not hitting your quarterly numbers, maybe a refresh is in order to ensure your tried-and-true positioning remains on target. We’ve been in those trenches. Think fresh eyes.
- Knowledge Management. Who doesn’t love a good, old fashioned, kitchen-sink Request for Proposal (RFP)? The correct answer would be 99.06% of working adults. If your job — or the part of your job that is required when the rest of your real job is complete — involves responding to RFPs to gain new business, the #1 most effective time-saving resource is a knowledge repository.
If you are rewriting your company history in 250 words or less every other week or pasting network diagrams circa 2002 into your cutting-edge responses, talk to us. We have extensive experience with commercial and free database options, taxonomy, indexing and user interface requirements that will enhance your team’s ability to weather every, “Provide the current disposition of every brown-haired FTE who parts his or her hair on the left and was hired between 11:00:00 and 11:45:00 on an even-dated Wednesday in the second and third calendar quarters of 2008 including the functions of his or her role, his or her average tire pressure and the surname of his or her first-grade teacher,” question. We kid. No one asks for “average” tire pressure. Seriously, call us.